70+ Tool Integrations

An AI agent that cannot access your tools is just a chatbot with opinions. Ottolax connects to over 70 tools and platforms through a standardized integration layer, giving your agents the ability to read data, take actions, and manage workflows across your entire tech stack.

Built on Model Context Protocol (MCP)

Every integration in Ottolax is powered by MCP — Model Context Protocol — an open standard for connecting AI models to external tools and data sources. MCP provides a clean, secure, and consistent interface between your agents and the services they need to access.

What makes MCP different from traditional API integrations is that each tool exposes its capabilities in a format AI agents can understand natively. Your agents do not need custom code or brittle webhook chains to interact with your CRM, send emails, or manage ad campaigns. They discover available tools, understand their parameters, and execute actions through a unified protocol.

This means adding a new integration to your workspace is straightforward. Connect the MCP server, authorize access, and your agents immediately know what the tool can do and how to use it. No custom development. No middleware. No maintenance burden.

CRM Integrations

GoHighLevel — Full pipeline management, contact operations, opportunity tracking, appointment scheduling, and workflow triggers. Your CRM Specialist agent can manage your entire sales pipeline without you logging into GHL.

HubSpot — Contact and deal management, email tracking, form submissions, and reporting. Agents can create deals, update lifecycle stages, log activities, and pull pipeline analytics on demand.

Your AI agents treat your CRM as a living system, not a static database. They update records in real time, follow up on schedule, and surface leads that need human attention — keeping your pipeline clean and your response times fast.

Advertising Platforms

Google Ads — Campaign management, keyword research, bid adjustments, performance reporting, and budget optimization. Your agents can pause underperforming ads, scale winners, and generate daily performance summaries.

Facebook Ads — Ad set management, audience targeting, creative rotation, and spend tracking. Agents monitor ROAS in real time and flag campaigns that need creative refreshes or budget reallocation.

Google Local Services Ads (LSA) — Lead management, dispute filing, and performance tracking for service-based businesses. Agents can review incoming leads, dispute invalid ones, and track cost-per-lead trends.

For agencies managing ad spend across multiple clients, this means every account gets daily attention without requiring a human to log into each platform individually.

Communications

Gmail — Send, receive, read, and organize email. Agents can draft responses, send follow-ups on schedule, label conversations, and surface messages that need human replies.

Slack — Post messages, read channels, respond to threads, and trigger workflows based on Slack activity. Use Slack as a human-in-the-loop interface where agents report status and request approvals.

Telnyx — SMS and voice communication. Agents can send appointment reminders, follow-up texts, and automated notifications through your business phone numbers.

AWS SES — High-volume transactional email. Agents can send templated emails at scale for onboarding sequences, status notifications, and campaign blasts.

Developer and Infrastructure Tools

GitHub — Repository management, issue tracking, pull request reviews, and code deployment workflows. Agents can create issues from bug reports, review PRs for common patterns, and trigger deployment pipelines.

Cloudflare — DNS management, cache purging, security settings, and analytics. Agents can update DNS records, toggle security rules, and monitor traffic patterns.

Sentry — Error tracking and alerting. Agents can monitor error rates, create issues for new exceptions, and correlate errors with recent deployments.

Web Intelligence

Firecrawl — Web scraping and content extraction. Agents can crawl competitor sites, extract structured data from web pages, and monitor content changes.

Playwright — Browser automation for testing, screenshots, and interaction with web applications that do not have APIs. Agents can fill forms, capture page states, and verify that websites render correctly after changes.

And Many More

The integration library continues to grow. Additional connections include project management tools, analytics platforms, payment processors, document stores, and specialized industry tools. Because every integration follows the MCP standard, new tools plug in without requiring platform updates or custom development.

Credential Security

Every integration credential is stored encrypted and scoped to the workspace or agent that needs it. Agents only access the tools they are authorized to use, and every tool invocation is logged in the audit trail. You can revoke access to any integration instantly without affecting other agents or workflows.

Why It Matters

The value of AI is proportional to what it can access. An agent that can only generate text is limited. An agent that can read your CRM, manage your ad campaigns, send emails, update your website, and file bug reports — that agent is a force multiplier. Ottolax’s 70+ integrations turn your AI agents from advisors into operators, capable of executing real work across every system your business runs on.